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教員の紹介

准教授
藤川 佳則
FUJIKAWA, Yoshinori
研究室E-mail
藤川 佳則
専攻分野
マーケティング、サービス・マネジメント、消費者行動論
担当授業
・Japanese Business & Economy
・Service Management
・Global Network Project
・Global Network Week
略歴
一橋大学経済学部卒業、同大学院商学研究科修士。ハーバード・ビジネススクールMBA(経営学修士)、 ペンシルバニア州立大学Ph.D.(経営学博士)。ハーバード・ビジネススクール研究助手、ペンシルバニア州立大学講師、オルソン・ザルトマン・アソシエイツ(コンサルティング)、一橋大学大学院国際企業戦略研究科 専任講師を経て現職。
外部委員等
経済産業省「産業構造審議会 サービス合同小委員会」委員、文部科学省「サービス・イノベーション人材育成推進プログラム」委員、サービス産業生産性協議会「ハイ・サービス日本300選」委員、「サービス・グローバル研究会」委員、「日本版顧客満足度指数」開発グループ委員、パナソニック株式会社スマートソリューション開発センター研究開発アドバイザー、等を歴任。現在、独フラウンホーファー研究所MARS - International Monitoring of Activities and Research in Servicesボードメンバー、サービス学会理事、株式会社ローソン人材開発プログラム研修開発アドバイザー、等。
主な論文
・Fujikawa, Yoshinori, Satoshi Akutsu, and Joji Ono (2012), Context Management Approach to Service Value Co-Creation: Toward Emergent Dynamic Model, Organizational Science (Soshiki Kagaku) Vol.46(2) 38-52 (in Japanese) 藤川佳則,阿久津聡,小野譲二(2012).文脈視点による価値共創経営:事後創発的ダイナミックプロセスモデルの構築に向けて,組織科学Vol.46(2) 38-52

・Fujikawa, Yoshinori (2012), Service Management for Manufacturer: Service Dominant Logic Perspective, Panasonic Technical Journal, Vol. 58 (3), 1-6. (in Japanese) 藤川佳則(2012).製造業のサービス化:「サービス・ドミナント・ロジック」による考察,パナソニック技報,Vol. 58 (3), 1-6.

・Fujikawa, Yoshinori (2012), Frontiers in Service Management (6): Future of Service Research, Hitotsubashi Business Review, Winter 2012, 59(3), 152-163. (in Japanese) 藤川佳則(2012),サービス・マネジメントのフロンティア: サービス研究の最前線から,一橋ビジネスレビュー,Winter 2012, 59(3), 152-163.

・Fujikawa, Yoshinori (2011), Frontiers in Service Management (5): Managerial Implications of Value Co-Creation: Opportunities and Challenges for Japanese Companies, Hitotsubashi Business Review, Fall 2011, 59(2), 184-193. (in Japanese)  藤川佳則(2011),サービス・マネジメントのフロンティア: 価値共創の実務的示唆--日本企業の機会と課題,一橋ビジネスレビュー,Fall 2011, 59(2), 184-193.

・Fujikawa, Yoshinori (2011), Frontiers in Service Management (4): Value Co-Creation from Customer’s Perspective: Toward Emergent Dynamic Model, Hitotsubashi Business Review, Summer 2011, 59(1), 184-193. (in Japanese)  藤川佳則(2011),サービス・マネジメントのフロンティア: 顧客視点の価値共創-事後創発的ダイナミックモデル,一橋ビジネスレビュー,Summer 2011, 59(1), 184-193.

・Ogawa, Susumu, Yoshinori Fujikawa, and Satoshi Horiguchi (2011), Knowledge Co-Creation: Toward User-Based Knowledge Management, Hitotsubashi Business Review, Summer 2011, 59(1), 40-52. (in Japanese) 小川進、藤川佳則、堀口悟史 (2011),知識共創論: ユーザーベースの知識経営に向けて,一橋ビジネスレビュー,Summer 2011, 59(1), 40-52.

・Fujikawa, Yoshinori (2010), Frontiers in Service Management (3): Customer as Value Co-Creator, Hitotsubashi Business Review, Winter 2010, 58(3), 160-166. (in Japanese)  藤川佳則(2010),サービス・マネジメントのフロンティア:価値共創者としての顧客,一橋ビジネスレビュー,Winter 2010, 58(3), 160-166.

・Fujikawa, Yoshinori (2010), Frontiers in Service Management (2): From Goods-OR-Service to Goods-AND-Service, Hitotsubashi Business Review, Fall 2010, 58(2), 160-170. (in Japanese)  藤川佳則(2010),サービス・マネジメントのフロンティア: 『モノかサービスか』から『モノもサービスも』へ,一橋ビジネスレビュー,Fall 2010, 58(2), 160-170.

・Fujikawa, Yoshinori (2010), Frontiers in Service Management (1): Rise of Service Dominant Logic, Hitotsubashi Business Review, Summer 2010, 58(1), 144-155. (in Japanese) 藤川佳則(2010),サービス・マネジメントのフロンティア: サービス・ドミナント・ロジックの台頭,一橋ビジネスレビュー,Summer 2010, 58(1), 144-155. 

・Fujikawa, Yoshinori (2008), Service Dominant Logic: Opportunities and Challenges for Japanese Companies, Japan Marketing Journal, 107, 27 (3), 32-43. (in Japanese) 藤川佳則(2008), サービス・ドミナント・ロジック: 「価値共創」の視点からみた日本企業の機会と課題, マーケティングジャーナル, 107, 32-43.

・Zaltman, Gerald, Lindsay Zaltman, Donna J. Sturgess, Alex Lee, Yoshinori Fujikawa, and Lewis CarboneFujikawa (2008), The Sure Thing That Flopped (HBR Case Study and Commentary), Harvard Business Review, July-August 2008, 29-36.
主な学会発表
・Fujikawa, Yoshinori, Joji Ono, Mayomi Haga, and Satoshi Akutsu (2013) “Service Globalization: Measuring Cultural Context, Contextualization Capabilities, and Knowledge Transfer in Value Co-creation Process” 22nd Frontiers in Service Conference, July 4-7, 2013, National Taiwan University, Taipei, Proceeding

・Ono Joji, Yoshinori Fujikawa, Satoshi Akutsu, and Mayomi Haga (2013) “Co-creation Orientation: The Construct, Antecedents, and Consequences” 22nd Frontiers in Service Conference, July 4-7, 2013, National Taiwan University, Taipei, Proceeding

・Akutsu, Satoshi, Mayomi Haga, Yoshinori Fujikawa, and Joji Ono (2013) “Cultural Differences in Customer Participation: Impacts on Customer Purchase and Consumption Behavior” 22nd Frontiers in Service Conference, July 4-7, 2013, National Taiwan University, Taipei, Proceeding

・Haga, Mayomi, Satoshi Akutsu, Joji Ono, and Yoshinori Fujikawa (2013) “Effects of Cultural Orientation on Customer Goals: A dynamic analysis” 22nd Frontiers in Service Conference, July 4-7, 2013, National Taiwan University, Taipei, Proceeding, forthcoming.

・Haga, Mayomi, Satoshi Akutsu, Joji Ono, and Yoshinori Fujikawa (2013) “Customer Participation and Customer Satisfaction: Bayesian Approach” 1st National Conference, Society for Serviceology, Doshisha University, Kyoto, Japan, April 10-11, 2013, Best Presentation Award. 芳賀麻誉美,阿久津聡,藤川佳則,小野譲司(2013).顧客の参加行動と満足をめぐる構造探索と価値共創支援~ベイジアンネットワークによる検討~,サービス学会 第1回 国内大会発表

・Fujikawa, Yoshinori, Satoshi Akutsu, Joji Ono, Fumikazu Morimura, and Mayomi Haga (2012) Service Globalization: De-Contextualization and Re-Contextualization of Value Co-Creation Processes Paper presented at the 21st Frontiers in Service Conference, College Park, MD, USA, Proceeding, p.29.

・Fujikawa, Yoshinori, Satoshi Akutsu, Joji Ono, Fumikazu Morimura, Mayomi Haga (2012) “Service Globalization: De-Contextualization and Re-Contextualization of Value Co-Creation Processes” 21st Frontiers in Service Conference, June 14-17, 2012, College Park, MD, USA, Proceeding, p.29.

・Akutsu, Satoshi, Mayomi Haga, Yoshinori Fujikawa, and Joji Ono (2012) “Cultural Affordance View of Value Co-Creation: Toward an Interactive and Dynamic Value Co-Creation Model of the Firm, Customer, and Environment” 21st Frontiers in Service Conference, June 14-17, 2012, College Park, MD, USA, Proceeding, p.54.

・Ono, Joji, Mayomi Haga, Satoshi Akutsu, and Yoshinori Fujikawa (2012) “Dynamic Updating Process of Customer's Motivation for Participating in Value Co-Creation” 21st Frontiers in Service Conference, June 14-17, 2012, College Park, MD, USA, Proceeding, p.68.

・Haga, Mayomi, Satoshi Akutsu, Joji Ono and Yoshinori Fujikawa (2012) Effects of cultural factors on firm-customer value co-creation processes (in Japanese), Paper presented at the Behaviormetric Society of Japan 40th Conference , Niigata, Japan, Proceeding in press. Fujikawa, Yoshinori, Satoshi Akutsu, and Joji Ono (2011) “Context Management Approach to Value Co-Creation (VCC): Toward Dynamic Process Model of Customer as Value Co-Creator, The 20th Frontiers in Service Conference, Proceeding, 14-15, Ohio State University, June 30-July 3, 2011
主な著作・翻訳
・Fujikawa, Yoshinori, Satoshi Akutsu, and Joji Ono (2013) “Context Management Approach to Value Co-Creation: Toward Dynamic Process Model of Customer as Value Co-Creator” In Spohrer, Jim, Yuriko Sawatani and Stephen Kwan (eds.) Global Perspectives on Service Science: Japan, Springer, forthcoming.

・Fujikawa, Yoshinori (2013) “Front Runner of Service Management: Yamato Holdings,” in Makoto Kikawa, Strategies for Creating New Markets (Nikkei BP, 2013), 158-169. (in Japanese) 藤川佳則(2013),サービスマネジメントの先駆者,木川眞著『未来の市場を創り出す ― 「サービスが先、利益は後」がめざすこと』, 日経BP, 158-169.

・Fujikawa, Yoshinori, and Carl Kay (2010) “An Entrepreneurial Approach to Service Innovations: Leading Changing Lifestyles in Japan,” in Dynamics of Knowledge, Corporate Systems and Innovation, Itami H., Kusunoki K., Numagami T., and Takeishi A. (eds.), Springer: London, New York, 2010.

・Fujikawa, Yoshinori, Akio Tsunoda, and Masaru Miyagawa (2010) “Market Expansion and New Value Co-Creation through Internationalization” in METI (ed.) Challenges to Global Markets – Twenty Case Studies, 13-36. (in Japanese)  藤川佳則・角田秋生・宮川勝(2010),「国際展開による“市場の拡大”と“新たな価値の共創”――ベストプラクティスからの裨益」経済産業省商務情報政策局サービス政策課編『拡大するグローバル市場への挑戦――日本・海外サービス企業20 社の先進事例に学ぶ』 サービス産業生産性協議会,pp.13-36.

・Fujikawa, Yoshinori and Tadamitsu Matsui (2010) “Open Innovation on Global Level” in METI (ed.) Challenges to Global Markets – Twenty Case Studies, 37-63. (in Japanese)  藤川佳則・松井忠三(2010),「グローバルレベルのオープンイノベーション」サービス産業生産性協議会・経済産業省商務情報政策局サービス政策課編『拡大するグローバル市場への挑戦――日本・海外サービス企業20社の先進事例に学ぶ』 サービス産業生産性協議会,pp.37-63.
主なケース・教材
・Ad-comm Group “Whitebook”: Cross-Marketing Platform for the Luxury Brand Market, Hitotsubashi ICS Case #ICS-106-002-E, ecch 508-078-1 (with Dean Claiborne, Greg Main, and Peilun Yang).

・BOOKOFF Corporation: Service Innovation in the Secondhand Business, Hitotsubashi ICS Case #ICS-106-004-E (with Emiko Yoshikawa)

・Kumon India: Extending the Mission-Driven Service Globalization Strategy, Hitotsubashi ICS Case #ICS-107-005-E, ecch 310-071-1 (with Kenichi Suzuki and Frederik Ditlev Otte-Trojel)

・Muji: The Challenge of a Global Brand Originating in Japan (A), Hitotsubashi ICS Case #ICS-107-101-E, ecch 309-313-1 (with Miyuki Igarashi, Chiyoko Oshima, and Juri Ishida)

・Muji: The Challenge of a Global Brand Originating in Japan (B), Hitotsubashi ICS Case #ICS-107-102-E, ecch 309-314-1 (with Miyuki Igarashi, Chiyoko Oshima, and Juri Ishida)

・REALFLEET “amadana”: Design Innovation in the Japanese Home Appliance Industry, Hitotsubashi ICS Case #ICS-106-014-E, ecch 508-077-1 (with Peilun Yang)

・Satura Cakes: Never Another Ordinary Bite (A), Hitotsubashi ICS Case #ICS-107-003-E, ecch 310-072-1 (with Ryusuke Kabasawa)

・Satura Cakes: Never Another Ordinary Bite (B), Hitotsubashi ICS Case #ICS-107-004-E, ecch 310-073-1 (with Ryusuke Kabasawa)

・Tokaibane in 2006: A Service-Driven Manufacturing Company, Hitotsubashi ICS Case #ICS-106-023-E, ecch 308-222-1 (with Hideaki Koita)

・Weathernews: Always WITH you!, Hitotsubashi ICS Case #ICS-111-001-E, forthcoming (Satoshi Utagawa, Yumi Honda, Ginger Lin)

・Weathernews: Pursuing Service Globalization in 2011, Hitotsubashi ICS Case #ICS-111-009-E, forthcoming (Satoshi Utagawa, Yumi Honda, Ginger Lin)

・Tokyo Girls Collection: Bringing Real Clothes from Tokyo to the World, Hitotsubashi ICS Case #ICS-107-007-E, ecch 310-076-1 (with Toshikazu Imada) Harvard Business School Cases

・Amway Japan Limited, HBS Case #9-598-029 (with David J. Arnold, John A. Quelch, and Patrick Reinmoller).

・BOOKOFF Cooperation in 2006, HBS Case #N9-711-454 (with Hirotaka Takeuchi)

・BOOKOFF Cooperation in 2007, HBS Case #N9-711-506 (with Hirotaka Takeuchi)

・Fsas: Fujitsu Support and Service, Inc., HBS Case #9-601-003 (with Henry Chesbrough).

・EMDICO (A) & (B): Fuji Film’s Brand Relaunch Strategy in the Middle East, HBS Case #9-597-029, -030 (with John A. Quelch).

・Kumon India in 2007, HBS Case #N9-711-459 (with Hirotaka Takeuchi)

・Sony Corporation: Car Navigation Systems, HBS Case #9-597-032 (with John A. Quelch)
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